0.9 Grams of Brass

A vending machine reveals a secret of a paperclip

Future Food Design Award 2018

The ‘value’ of life within the meat industry is well hidden behind closed doors by keeping the slaughter process anonymous from society. The deaths of these animals remain unknown and unvalued, while the perception of the consumer is distorted and often misunderstood. Re-evaluating the value of life within the meat industry begins by transforming the 0.9 grams of brass making up the cartridge of the stun gun. After pulling the trigger, the cartridge case is the only piece left over in the killing process. A vending machine is made to question the representation of ethical value in contrast to the monetary value.

The object sold from the machine is made from the 0.9 grams of brass cartridge casings and costs the same price as the bullet itself. It also costs the same amount as the cost of one cow’s life. The resulting brass paperclip (which has its origins in a system of mass production and distribution) is an object consecrated for daily use that serves as a constant reminder of the loss of an animal’s life.

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Photography by Joel Hunn